Customer Service heros and CRM to work their magic

Wonder Woman DC

Green Lantern DC

             

Wonder Woman has her bracelets & lasso and the Green Lantern has his ring. These powerful tools turn otherwise ordinary people into superheros. Today's cloud computing technology gives even the smallest businesses powerful CRM tools. Staff with a true service attitude and a good CRM will appear magical to clients.

Know every contact at every account by name and job function like you did when you first opened your doors.

Schedule proactively communication for reminders and personal milestones. "Thanks for 5 years of business."

Track which products and services your clients are using today and which products they may need in the future.

Log all communication and changes with the client so everyone in your firm can be on the same page. This helps you put on a good show with every client interaction.

Acquiring a feature rich application that allows your staff to perform these and other super moves can be done  for only a small investment of time and money. Businesses leaders can enlist the services of lean products like  Insightly, which has a free plugin version for Google Apps. On the other end of the spectrum you have industry giant Salesforce.com.

Future installments of EmploybetterCRM will include reviews of popular CRM systems as well as new comers to the scene. Do you have a favorite CRM you are using to help your staff perform better? If so, please share which it is and some of the pros and cons.